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Showing posts from November, 2018

“Don’t drink the Kool-Aid!”

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Forty years ago, this expression became known as a description of blind obedience.

On November 18, 1978, members of Peoples Temple, a cult group in Guyana, drank Kool-Aid drink laced with cyanide to commit a mass suicide “at the behest of their charismatic but paranoid leader, Jim Jones”. [1] According to the Encyclopaedia Britannica, “The death toll exceeded 900, including some 300 age 17 and under, making the incident one of the largest mass deaths in American history.” [2] 
What made those people submit to such atrocity?
According to Stella Morabito, a senior contributor to The Federalist online magazine, Peoples Temple is “Exhibit A… [of]  the dangers of the cult mindset or how vulnerable all people are to cult tactics.” [3] She pointed out that, Coercive persuasion has immense power to shape and twist the human mind. …[Jones’] utopian preaching of a humane world in which all lived happily in harmony resonated with the typical recruit, who tended to be idealistic and lonely. [4]In sho…