Those Pepsi Ads
“Bawal lang kung mahuli.” (In English, “It’s only wrong if you’re caught.” ) Yes, that’s what we read in Pepsi billboards nowadays. Another one goes like this, “Better sorry than safe.” (Thanks to Bro. Danny Ching for pointing this out in his blog, “ Danny’s Little Corner,” at http://dlccorps.multiply.com/journal.) These ads are specifically targeting our youth. Parents, that’s my kids and your kids. Of course, the people behind these ads can always claim it depends on one’s interpretations. That the only message they are trying to convey is that we are to live to the fullest. Therein lies the problem. The ads are prone to misinterpretation. I challenge the copywriter to take those ads and conduct an objective survey. Let’s see if those reading it would say they understood it to mean, “Live life to the fullest.” Keep in mind a communication rule: “Don’t just aim to be understood. Seek not to be misunderstood.” I know that the reason why the company came up with radical ads is to se...